When Team Scotland’s photos of the Commonwealth Games athlete village made it into the media, word spread instantly via online and social media.
Now with the Games finished, nearly 2’000 people have ‘liked’ an article claiming that keeping the Commonwealth Games death toll to under 3000 should be regarded as unqualified success.
Meanwhile, as news broke that snakes have been displaced from the Delhi athlete village to more suitable urban accommodation, London 2012 actually received positive press for the potential legacy of the Olympic Park.
As attention now turns to Glasgow’s efforts to run a Games free of embarrassment and benefitting communities for the long term, one thing is for certain – any mistakes or problems with snakes, will be highlighted and archived by the power of online and social media.
This interlude to your afternoon is a blog post on Sports Marketing Scotland by Simon Turner.
News broke this week that the management company behind the O2 Arena in London has been appointed as the strategic commercial and sponsorship partner for the new National Arena in Glasgow.
AEG Global Partnerships have deals in place for the O2 in London with brands like Lastminute.com and Adidas and will seek similar partnerships for Scotland’s National Arena along with a naming rights sponsor.
As the NBA prepare to stage a game on October 4th at the O2 in London between the LA Lakers and the Timberwovles of Minnesota, news that Scotland’s showcase facility will be tapped into the same business network as other world-class arenas adds to potential legacy of the Glasgow 2014 Games.
Perhaps Kobe Bryant will be seen strutting round the east end of Glasgow come 2013.
But will AEG be able to attract the same big budget brands to the Scottish sports industry?
Are Big Name Brands Coming to Scotland? is a blog post on Sports Marketing Scotland by Simon Turner