Read this short blog post about how a burger restaurant uses social media to create word of mouth.

How does this work for Scottish sport?

Three things-

1. We could all do a much better job of promoting the good work we do. In the time-scarce environment of Scottish sport too often we move on to the next problem before communicating the value of a completed project.

2. Social media provides a quick,free and easy way to communicate positive messages. No grapling with your website editing software, just text/email twitter from your phone.

3. Engaging in discussion with members on facebook may spring up unexpected solutions or offers of help. “We’re launching a new Active Schools programme – anyone know a good young designer looking for experience in logo design?”