Step 1: Decide between establishing a group versus a page

Groups are may suit clubs better because they are set up for my personal interaction while pages have more advantages for the more business-like marketing of governing bodies. This great guide details the differences.

Step 2: Log into facebook and set up a group or page

  • Read this how-to guide for tips on making the most of Facebook
  • Identify the ‘connectors’ in your community- the people that always seem to know what’s happening. Make them an ‘admin’ and encourage them to invite their facebook friends to follow you. Your ‘connectors’ could be staff or trusted volunteers
  • Update it everyday with short messages —results, upcoming fixtures, announcements of selections
  • Create events and invite followers – e.g. Camps, fundraisers, workshops
  • Team up with one your existing sponsors to create a promotion exclusively through facebook
  • Agree a policy with your Child Protection Officer over coaches/club officers being ‘friends’ with youth players

Step 3: Utilise the facebook mobile app

Encourage your ‘admins’ to update their profile status with scores and news from games and training