When Team Scotland’s photos of the Commonwealth Games athlete village made it into the media, word spread instantly via online and social media.

Now with the Games finished, nearly 2’000 people have ‘liked’ an article claiming that keeping the Commonwealth Games death toll to under 3000 should be regarded as unqualified success.

Meanwhile, as news broke that snakes have been displaced from the Delhi athlete village to more suitable urban accommodation, London 2012 actually received positive press for the potential legacy of the Olympic Park.

As attention now turns to Glasgow’s efforts to run a Games free of embarrassment and benefitting communities for the long term, one thing is for certain – any mistakes or problems with snakes, will be highlighted and archived by the power of online and social media.

This interlude to your afternoon is a blog post on Sports Marketing Scotland by Simon Turner.